America's Swimming Pool Co.
ASP—America's Swimming Pool Company franchise owners are driven by service, excellence, and integrity.
Franchise Opportunity Information
Founded in 2001, America?s Swimming Pool Company -ASP was based on providing a high level of service and being a trusted name in the pool industry. Our franchise has grown to be the nation?s largest swimming pool company, offering multiple service categories including cleaning residential and commercial swimming pools, pool equipment repairs and pool renovation.
We stand out with strong technology and a supportive franchise system with decades of experience and expertise to support our franchise owners in their business growth. We have been nationally and consistently recognized as an industry leader, having been regularly featured on Entrepreneur?s Franchise 500 and other industry awards for our leadership, performance, and growth.
Individuals looking to make waves in their community with a trusted pool service franchise benefit from our world class support and reputation. Even those with little to no prior experience in the pool industry can thrive using our seasoned system and mobile business model!
About ASP
ASP is the nation?s largest swimming pool franchise, offering pool cleaning, maintenance, renovation, and construction services to both residential and commercial clients. Our franchise owners benefit from offering multiple revenue streams, and customers appreciate having a trusted company to service all of their swimming pool needs. ASP provides an essential service in the home services industry.
Founded in 2001, ASP was built on the concept of providing a high level of service at a more economical price. We offer year-round pool services. While some might initially think of pools as a seasonal business, we combat this by offering year-round services to help customers maintain their swimming pools or take on renovation and construction projects during colder seasons. Commercial and indoor swimming pools are another key element to our year-round operations.
ASP is a home-based business that does not require a physical location, so franchise owners can reduce overheard as they operate from their branded vehicle that acts as a mobile billboard around their territory
ASP franchise owners come from all backgrounds, but
the ideal candidate must have:
Good interpersonal and communication skills
Strong work ethic
Dedication to quality service and integrity
Full-time commitment, not semi-absentee
Sales or marketing experience is a plus
Why Mobile Home-Services Franchises Are Booming: America’s Swimming Pool Co. (ASP) Review
Why ASP & The Pool Industry?
Why ASP:
Follow a model with 2 decades of experience
No previous pool service experience needed
Gain access to instant national brand recognition
Join a supportive peer network
Offer dependable and reliable service
Software that helps you run your business
Trained and uniformed employees
Professional sales training that is ASP specific
Dedicated campus for industry training
Established referral network
No physical location requirement; mobile business
Year-round revenue opportunities through multiple service offerings
Recession Resistant:
Only 50%of pool owners currently use a pool cleaning service
Pool service is an essential service in the home services industry
Monthly recurring revenue model: a blend of residential and commercial, B2Cand B2B, with the required commercial certification provided in Pool School.
No technology can replace what we do
Why the Swimming Pool Industry:
$24+ billion industry (IBISWorld)
11 million swimming pools in the U.S.
Pools require regular maintenance
The industry is very fragmented
Customers are seeking reliable pool services
Commercial pools are regulated by the state
Home services are in demand and essential
Territory Protection & Description
We like to see 6,000 residential swimming pools in a territory. The initial franchise fee of $40,000 is for a franchise territory consisting of one unit. A ?unit?is generally defined as: (a) 10,000 residential pools in California; (b) 6,000 residential pools in Texas, Florida, Arizona, and Nevada; and (c) 3,000 residential pools in all other states, regardless of population in the territory.
We do not grant exclusive territories. We provide our franchisees with protected territory in that we will not establish or operate, or license another person to establish or operate, another ASP business within the territory so long as the franchisee is in full compliance with the terms of the Franchise Agreement.
We are registered in all U.S. states EXCEPT:
- Hawaii
- North Dakota
- South Dakota
- Washington
What You Should Know
ASP offers the opportunity for anyone to start their own business! We offer an in-depth industry training at our franchise headquarters in Macon, Georgia, and franchise owners are also set up with ongoing business support and trainings to help them grow their business after opening.
Most people might think you need to have experience with swimming pools in order to enter this industry, but ASP welcomes candidates from all backgrounds. In fact, very few of our franchise owners had prior pool service experience before joining. We also have a very strong, supportive network of owners across the nation and an experienced team of experts with the team at ASP to help you get acquainted with the pool industry and operating your swimming pool service franchise. Bring your strong work ethic, communication and management skills, appreciation for hands on work, and entrepreneurial spirit - we will teach you the rest!
Another common misconception is that ASP is a seasonal franchise. This is not true! ASP offers multiple revenue stream opportunities through pool cleaning, maintenance, renovation, and construction services. Pools need to be maintained even during colder months! The colder months also offer a great opportunity for bigger projects like construction and renovation. Additionally, ASP offers both commercial and resident services which creates a great opportunity for franchise owners to service indoor and commercial pools throughout the year.
Did you know that ASP is a mobile franchise? By not requiring a physical location to operate from, ASP franchise owners have the benefits of operating a mobile franchise and avoid the challenges and costs of having a physical location. Another great benefit of our mobile business is that your branded vehicle operates as a mobile billboard, advertising your business as you drive throughout your territory to each customer.
What To Expect
Our discovery process is thorough and efficient. We guide candidates through an interactive education process. We get to know the candidate personally, including their motivations for starting a business, and understanding their long-term objectives. See the process highlights below:
Get Started with Education & Information: We meet the candidate, explore their goals, and briefly introduce the brand.
Review Our Franchise Disclosure Document and Validation: We will walk the candidate through the FDD to gain strong understanding of the initial investment, ongoing financial responsibilities, and what to expect as a franchise owner.
Meet the ASP Staff at Meet Your Team Day: This is the candidate?s opportunity to meet the ASP team that will support them going forward.
Get Awarded With A Franchise Territory: Once approval is given, we send agreements, capture signatures and collect franchise fees.
Sign the Franchise Agreement: During this concluding phase, we will finalize the franchise agreements. Upon payment of the franchise fee, the candidate works with the operations team for onboarding and to determine a date to attend Pool School training.
| Financials | |
|---|---|
| Business Overview | |
| Franchise Since | 2001 |
| Year Started Franchising | 2005 |
| # of Units | 124 Franchisees Across 410 Units |
| SBA Approved? | Yes |
| Available in Canada/International | No |
| Financial Requirements | |
|---|---|
| Initial Franchise Fee | $40,000 |
| Investment Range | $88,695 to $213,171 |
| Required Liquid Capital | $50,000 |
| Required Net Worth | $250,000 |
| Royalty | 5%-7% |
| In House Financing | No |
| VetFran/Minority Fran | Yes |
| Industry Size | $24+ Billion (IBISWorld) |
Inside America’s Swimming Pool Co. Franchise: Unit Economics, Mobile Operations, & Scaling in a $24B Market
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America's Swimming Pool Co.
ASP—America's Swimming Pool Company franchise owners are driven by service, excellence, and integrity.