Lawn Pride
Lawn Pride® began in 1983, when they began developing the best formulas for Indiana lawn care. They are Central Indiana’s largest, most highly regarded, and successful lawn treatment company.
About Lawn Pride
Lawn Pride® began in 1983, when they began developing the best formulas for Indiana lawn care. They are Central Indiana’s largest, most highly regarded, and successful lawn treatment company. Because they are the experts in the soil, grasses, weeds, and insects in your yard, they know exactly how to make it beautiful. It’s time to take the guesswork out of caring for your lawn and rely on our local know-how to get the job done! Lawn Pride doesn’t just work hard for your lawn; they work hard for you. Their strong commitment to customer service means that your concerns, questions, and needs are greeted with respect and appreciation. With their small-town Indiana roots, they are both your neighbor and lawn care provider.
Our Model's Roots Are Healthy
Lawn Pride® has spent over four decades optimizing our system to equip our franchise owners with the best tools, technology, and resources in the industry. Our goal: To be the largest residential weed and fertilizer company in the U.S. This foundation allows franchise owners even with no industry experience to confidently grow their business and to securea comfortable lifestyle for themselves and their families.
Recurring Customer Base
Where many home services require infrequent visits, quality lawn care services are performed weekly, giving your business the chance to capitalize on repeat business.
Simple, Scalable Operations
A repeatable, easy-to-scale operational model with seasonality that allows for work/life balance.
You Lead People Who Care for Lawns
An executive ownership model, your role is to lead your team of professionals while building lasting relationships with homeowners in your community.
Cross-Sell Potential
With multiple service verticals to choose from. owners are able to provide multiple services to the same customer.
43
years of experience
40+
franchise locations and growing
Full-Service Lawn Treatment Programs
The signature Lawn Pride offering is the 7-Application Lawn Care Program. This multi-season solution that encompasses fertilization, weed & insect control and more provides ongoing lawn treatments that focus on enhancing overall lawn health and quality. It provides an opportunity to strengthen the customer relationship over each visit helping build your revenue stream. All of our services use the most up-to-date techniques and equipment and can be customized for each yard and homeowner.
Multi-Season 7-Application Lawn Care Program & Additional Services
Fertilization
Aeration
Grub Control
Pest Control
Weed Control Tree & Shrub
A Wealth of Resources is in Reach
Frontline Service
Technical Services Manual
Customer Care Manual
Training and Technology
Technical Webinars
Sales & Leadership Training
Software
Financial Awareness
Business Plans
Monthly Business Review
Business Management Software
Frontline Support
Customer Service Representative
Scheduling
Call Center
Franchise Owner & Home Office Support
Marketing & Sales
Brand Folder
Social Media
Local Website
Marketing Plan Assistance
Customer Satisfaction
Customer Engagement
Net Promoter Score
Online Reviews
Franchise Business Coach
Coaching Calls
Webinars
Business Plans
Recruiting & Retention
Hiring Software
Training Webinars
Results You'll Want to Know
2025 Average Annual Gross Commercial Sales Per Customer
$2,262 average
2025 Average Annual Gross Residential Sales Per Customer
$684 average
Investment Overview
Our ownership model involves a low cost of investment relative to the revenue potential
$141,215 - $243,890
$50,000 in available liquid capital
$250,000 minimum net worth
We proudly offer active or retired military members who were honorably discharged a 20% discount off the minimum initial franchise fee for qualified veterans.
Why Choose NFA
NFA is a membership organization for franchisors, franchise advisors, multi-unit/concept franchise owners, and vendor/solution providers. Join NFA Membership Today.
We Help Our Members:
Match their dreams with franchise and service offerings at NationalFranchiseAssociation.com
Create wealth through the franchise industry.
Become experts through our Certified Franchise Advisor™ (CFA) Program
Lawn Care Franchise Opportunities
Heroes Lawn Care
Heroes Lawn Care is proud to offer best-in-class lawn care services, from fertilization to irrigation. Using top of the line...
$281,000-$492,000
Joshua Tree Experts
Professional tree care, lawn care, and pest control franchise offering comprehensive outdoor services for residential and commercial clients.
$196,015 - $464,401
Lawn Squad
Lawn Squad is a weed control and lawn fertilization franchise opportunity for new and existing members of the lawn care industry.
$93,930 - $132,766
Monster Tree Service
The first tree service franchise in the market, Monster Tree Service has been providing professional tree and plant health care services to customers throughout the country since 2008.
$335,040 - $489,775
The Grounds Guys
The Grounds Guys® is a full-service grounds care company. We are industry leaders in landscaping, lawn maintenance, snow removal, irrigation, landscaping lighting, and much more.
$107,650-$252,850
Lawn Pride
Lawn Pride® began in 1983, when they began developing the best formulas for Indiana lawn care. They are Central Indiana’s largest, most highly regarded, and successful lawn treatment company.