MaxStrength Fitness

A personal training studio franchise specializing in evidence-based high-intensity strength training for busy professionals seeking maximum results with minimal time commitment.

Introduction & Background

MaxStrength Fitness offers a unique and efficient fitness solution focused on private, one-on-one strength training. Sessions are designed for maximum safety and optimal results, taking just 20 minutes twice a week. With proven protocols and certified trainers, MaxStrength Fitness franchises operate in a professional, appointment-only studio environment tailored to client needs. The brand is known for its science-driven approach, individualized care, and high retention across a wide client base—including seniors, professionals, and rehabilitation clients.

Franchise Opportunity Information

Franchise owners benefit from comprehensive initial and ongoing training, marketing support, site selection guidance, and an in-depth operating system. The business model features low staffing needs, recurring revenue, and a loyal clientele. Franchisees deliver personalized fitness solutions and benefit from a strong brand reputation and a values-driven approach to health and wellness.

Investment Range

$314,000 to $491,000

Industry

Health & Wellness

Available Locations

MaxStrength Fitness is actively expanding and seeking franchisees in select markets across the United States.

Financials
Business Overview
Franchise Since 2020
# of employees at HQ 5 (as of 2024, per Entrepreneur)
# of Units 3 (as of 2024)
# of units company owned 2
Financial Requirements
Initial Franchise Fee $49,500
Investment Range $314,000 to $491,000
Net Worth Requirement $500,000
Cash Requirement $150,000
Royalty Fee 6% of gross sales
Ad Royalty Fee 1%
Term of Agreement 10 years
Is franchise term renewable? Yes
Veteran discounts Yes ($5,000 off franchise fee per Entrepreneur)

Additional Information

  • Sessions are private, supervised, and appointment-based (20 minutes, twice weekly)

  • Focus on client safety, scientific results, and time efficiency

  • High retention rates and a recurring membership model

  • Ideal for people with demanding schedules and rehabilitation needs

  • Comprehensive support for grand opening, ongoing operations, and local marketing outreach

  • Proprietary, evidence-based training protocols

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