A personal training studio franchise specializing in evidence-based high-intensity strength training for busy professionals seeking maximum results with minimal time commitment.

MaxStrength Fitness offers a unique and efficient fitness solution focused on private, one-on-one strength training. Sessions are designed for maximum safety and optimal results, taking just 20 minutes twice a week. With proven protocols and certified trainers, MaxStrength Fitness franchises operate in a professional, appointment-only studio environment tailored to client needs. The brand is known for its science-driven approach, individualized care, and high retention across a wide client base—including seniors, professionals, and rehabilitation clients.


Franchise owners benefit from comprehensive initial and ongoing training, marketing support, site selection guidance, and an in-depth operating system. The business model features low staffing needs, recurring revenue, and a loyal clientele. Franchisees deliver personalized fitness solutions and benefit from a strong brand reputation and a values-driven approach to health and wellness.

$314,000 to $491,000

Health & Wellness

MaxStrength Fitness is actively expanding and seeking franchisees in select markets across the United States.
| Financials | |
|---|---|
| Business Overview | |
| Franchise Since | 2020 |
| # of employees at HQ | 5 (as of 2024, per Entrepreneur) |
| # of Units | 3 (as of 2024) |
| # of units company owned | 2 |
| Financial Requirements | |
|---|---|
| Initial Franchise Fee | $49,500 |
| Investment Range | $314,000 to $491,000 |
| Net Worth Requirement | $500,000 |
| Cash Requirement | $150,000 |
| Royalty Fee | 6% of gross sales |
| Ad Royalty Fee | 1% |
| Term of Agreement | 10 years |
| Is franchise term renewable? | Yes |
| Veteran discounts | Yes ($5,000 off franchise fee per Entrepreneur) |
Sessions are private, supervised, and appointment-based (20 minutes, twice weekly)
Focus on client safety, scientific results, and time efficiency
High retention rates and a recurring membership model
Ideal for people with demanding schedules and rehabilitation needs
Comprehensive support for grand opening, ongoing operations, and local marketing outreach
Proprietary, evidence-based training protocols

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