Charting the Course for 2024: The National Franchise Alliance’s Predicted Franchise Industry Trends That Will Shape the Future

franchise industry trends img

Charting the Course for 2024: The National Franchise Alliance’s Predicted Franchise Industry Trends That Will Shape the Future


As President of the National Franchise Alliance, it is my job to stay informed about the current trends and projections within the franchise industry. With the start of a new year, it is important to look ahead and anticipate what the future holds for this ever-evolving industry. Based on recent reports and articles, here are some predicted trends in the franchise industry for the year 2024.


According to a market analysis report by Grand View Research, the franchise industry is expected to reach a market size of $800 billion by 2025, growing at a CAGR of 5.7% from 2019 to 2025. This significant growth can be attributed to various factors, including a stable economy, increasing demand for innovative and convenient products and services, and favorable government policies.


One of the key factors driving growth in the franchise industry is the increasing participation of millennials and Gen Z in the workforce. These generations value flexibility and entrepreneurship, making franchising an attractive option for them. As this younger demographic becomes a significant consumer force, franchisors are adapting their business models to cater to their needs and preferences.


The food and beverage industry is expected to continue dominating the franchise market in 2024. However, there is a rising demand for non-traditional franchising opportunities in sectors such as home services, healthcare, and education. We can expect to see more innovative and niche franchises entering the market in the coming years to cater to these emerging industries.


Another trend to watch out for in 2024 is the increasing adoption of technology in franchises. From implementing digital ordering systems to utilizing AI for customer service, franchisors are incorporating technology to enhance efficiency and meet the changing demands of consumers. Virtual and augmented reality are also expected to play a significant role in franchise marketing and training in the future.


Furthermore, the franchise industry is moving towards sustainability and social responsibility. Consumers are becoming more environmentally conscious, and franchise brands are investing in sustainable practices to attract and retain customers. This includes using eco-friendly products, reducing waste, and supporting social causes.


In addition to these market developments, there are also internal changes within the franchising model that we can anticipate in 2024. For instance, there will likely be an increase in multi-unit ownership, where franchisees own and operate multiple units of the same brand. This trend allows for better economies of scale and increased profits for both franchisors and franchisees.


Moreover, the rise of the gig economy and the demand for flexible work arrangements may lead to the emergence of “franchisee freelancers.” These individuals may not commit to a long-term franchise contract but instead choose to operate a franchise on a project-by-project basis. This type of franchising model could provide opportunities for individuals who want to be entrepreneurs but are not ready for a long-term commitment.


In conclusion, the franchise industry is projected to experience significant growth and changes in the next few years. With the ongoing impact of the pandemic, these trends may evolve and adapt to the changing market conditions. However, one thing remains constant: the resilience and adaptability of the franchise model, which will continue to drive its success in the years to come. As a franchise expert, it is my advice to stay informed and keep a close eye on these trends to make the most out of the franchising opportunities. 



1. “Franchise Industry Growth: Prediction for 2024” –

2. “The Future of Franchising 2024 and Beyond” – Cloud Franchise Guide 

3. “5 Future Trends Shaping the US Franchise Industry” –

4. “6 Trends That Will Shape the Future of Franchising” – Entrepreneur 

5. “Franchise Market Size, Share & Trends Analysis Report By Type (Product Distribution, Business Format), By Application (Food & Beverage, Automotive), By Region, And Segment Forecasts, 2019 – 2025” – Grand View Research 

6. “Franchise industry set for rapid growth in 2024, report finds” – Forbes 

7. “Top 5 franchise trends to watch for in 2024” – Franchise Times


Article by:  

Michael G. Bullinger, MBA, CFC, CFA  

Schedule   at:  

President of the National Franchise Alliance

About The Author