A premier hobby and specialty toy retail franchise offering an extensive selection of hobby products, toys, games, models, and educational kits for all ages.

Founded in 1980, HobbyTown is an iconic national franchise brand dedicated to supplying creative solutions for families, hobbyists, and educators. With more than 40 years in the industry, HobbyTown stores provide expert staff, a diverse product range, workshops, events, and a welcoming community for those passionate about hobbies and learning. The retail franchise enjoys strong supplier relationships, comprehensive support, and the power of a recognizable, time-tested name.


HobbyTown offers franchisees robust grand opening and operational training, exclusive territories, national marketing programs, and access to a wide network of trusted vendors. The franchise supports local events, promotions, and educational opportunities, designed to drive repeat business and community involvement. Owners benefit from preferred pricing, proprietary systems, and an experienced support team to help navigate the evolving retail landscape.

$310,300 to $441,600

Retail

HobbyTown is expanding in most states across the U.S.
| Financials | |
|---|---|
| Business Overview | |
| Franchise Since | 1986 |
| # of employees at HQ | 177 (per Entrepreneur, 2024) |
| # of Units | 108 (as of 2024) |
| # of units company owned | 2 |
| Financial Requirements | |
|---|---|
| Initial Franchise Fee | $20,000 |
| Investment Range | $310,300 to $441,600 |
| Net Worth Requirement | $250,000 |
| Cash Requirement | $85,000 |
| Royalty Fee | 4% of gross sales |
| Ad Royalty Fee | 1% of gross sales |
| Term of Agreement | 10 years |
| Is franchise term renewable? | Yes |
| Veteran discounts | Yes |
More than 40 years of proven success in the retail hobby market
Community-driven with events, workshops, and expert staff
Wide inventory including games, model kits, train sets, RC vehicles, science kits, and more
Comprehensive marketing and operations support
Preferred vendor pricing and proprietary inventory systems
Exclusive territories and national brand recognition

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